Looking for a dynamic organisation and the opportunity to work and grow at the intersection between science, innovation and entrepreneurship? Join our team!
We are looking for a problem-solving, go-getting, dynamic and adaptable marketing person with experience in marketing campaigns for innovation services both on the operational and strategic level, with a flair for communication to join our Brussels office.
Objectives of the Role
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Promote the company products and services and ensure all messaging, from a community email to a tweet, align with the values of the business
- Execute marketing campaigns from start to finish, leveraging internal support and driving collaboration
- Analyse customer insights, market reports and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Develop and handle information output, press releases and media requests, social media and/or advertising efforts
- Be part of the Sales/Proposal Writing Team
Daily and Monthly Responsibilities
- Conceptualize and execute on site and online campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
- Manage content and updates, proposing budgets, participating in events, documenting business processes, and providing additional sales support
- Working in partnership with the production teams, develop creative content to meet objectives for advertising and public-facing communications, including print, digital, and video assets
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with C-level about marketing programs, strategies, and budgets
Skills and Qualifications
- Bachelor’s degree in marketing, business, or related field
- Excellent written and verbal communication skills
- Experience of communicating complex information to diverse audiences
- At least 5 years of proven experience developing marketing plans and campaigns for service companies
- At least 5 years of experience in social media management and digital communications
- Metrics-driven marketing mind with an eye for creativity
- Experience and knowledge in copywriting, proofreading and editing
- Experience in the Sales process
- Experience with marketing automation and CRM tools
Preferred Qualifications
- Proficiency with online marketing and social media strategy
- Established press and media contacts
- Excellent written and spoken English Master’s degree in public relations, communications or similar relevant field a plus
- Experience in content production is a big plus
- Experience of working in communications roles on collaborative EU-funded research and innovation projects (e.g. Horizon 2020 and Horizon Europe)
- Team player, creative with a structured approach, having the ability to prioritise tasks and juggle multiple projects
Why join us
We have an informal culture, international working environment and excellent professional development opportunities.
CV and motivation letter to be sent to personae@meta-group.com